Face2Face is a proactive, educational program that partners with schools and communities across Western New York. The program was piloted in 2008 as a response to the growing adolescent substance abuse epidemic. Beginning with six schools in the first year, the Face2Face program now reaches every community in Western New York and provides educational programs for students, parents, educators, medical professionals, companies, and community groups. Presentations for young people focus on the dangers and consequences of substance use and addiction. Programs for adults discuss the ever-changing signs, symptoms and trends of substance use and abuse. The response to this message from all audiences has been profoundly positive. Overwhelmingly, it is reported that the Face2Face program has dramatically changed their perceptions and knowledge regarding alcohol and/or drug experimentation. The goal of the program is to reach teens and their families in the earliest stages of experimentation in order to alter their decision making so that substance abuse treatment is not necessary in their future.