Kids Escaping Drugs Strategic Plan 2023
Priorities, Goals, & Objectives
PRIORITY I Organizational Development
Goal 1:Expand the diversity and expertise of the KED board and staff
Objective 1: Develop a target for increasing the diversity of the board, reflecting the growing communities KED partners in.
​Objective 2: Develop committee charters for KED board committees: Finance Committee, Marketing & Development Committee, and Program Committee
​Objective 3: Review and adjust staff recruitment strategies to maximize the pool of diverse applicants along all demographics.
Goal 2: Create and implement a staff development program
Objective 1: Assess evolving sector needs and the skills/education to meet those needs​
Objective 2: Develop Individual Development Plans (IDPs) for staff with specific development goals and which can be used in “strength-based” staff evaluations​
Objective 3: Ensure that job descriptions accurately reflect the skills necessary to achieve the goals of the position​
Objective 4: Regularly meet with staff to review evolving needs of the sector and changing societal norms and have the team identify the education, training, and development necessary to maintain KED’s brand as the “go to resource” for school districts, nonprofits, and other partners
Goal 3: Develop a plan to use existing building space to further our mission and brand
Objective 1: Examine building space and how KED might optimize use for the organization
Objective 2: Explore opportunities to leverage space for partners programming and/or usage
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​Goal 4 : Evaluate existing technology and create a plan to improve the use of technology in the management and expansion of the organization and implementation of KED programs
Objective 1: Evaluate KED’s technology infrastructure and determine if existing technology is current, cost effective, and will support KED’s expansion
Objective 2: Review and recommend technologies that will assist with the achievement of marketing and program goals
Objective 3: Identify, evaluate, and recommend technology-based strategies to implement KED programs that range from “self-directed” to “technology-supported/staff-delivered” programs
Objective 4: Review and recommend technologies that will assist with the achievement of programmatic expansion and delivery goals
PRIORITY II Branding, Marketing, & Revenue Development
Goal 1: Develop organizational brand to establish KED as the “go to” resource for education and early intervention for families, school districts, nonprofit organizations, and strategic partners
Objective 1: Identify a branding specialist who can take the organization through a branding exercise to review and build KED’s brand
Objective 2: Detail how KED’s new brand will be used to achieve each of its strategic priorities
Goal 2: Create and implement a marketing plan that promotes KED’s brand through targeted marketing strategies
Objective 1: Develop a quantifiable marketing plan that will achieve KED’s revenue development, program development/expansion, and partnership priorities and goals
Objective 1a: Develop clear and concise pitches that are tailored to different audiences
Objective 1b: Create brief Alumni and Parent Alumni video messages for youth, families, partners, and donating partners
Objective 2: Review website, social media sites, and marketing collateral to ensure consistency across all platforms
Goal 3: Create and implement a development plan that increases the diversity, range, and revenue generation of partners, donors, and funders.
Objective 1: Review the ROI for each type of revenue generation strategy
Objective 2: Determine the level of financial and human resources used for each revenue generation strategy based on ROI analysis
Objective 3: Create quantifiable revenue goals for each revenue generation strategy
Objective 4: Use the KED Board Development Committee to track monthly revenue generation goals and make necessary adjustments to ensure achievement of annual revenue goals
PRIORITY III Program Development
PRIORITY IV Partnership Development
Goal 1: Assess current programs to ensure they are reflective of changing societal norms and needs
Objective 1: Regularly assess changing societal norms and needs
Objective 2: Create a process and timeline for regular updating of KED programs, ensuring timely nature of updates and a cost-effective process
Goal 2: Develop new programs that are responsive to changing societal norms and needs
Objective 1: Develop a process to ensure that all new programs reflect the most current societal norms and conditions
Goal 3: Create a program expansion strategy that increases the number of partners across WNY and NYS implementing KED programs
Objective 1: Develop and implement a quantifiable WNY centric strategy to identify, connect to, and cultivate program partners across the region
Objective 2: Develop and implement a quantifiable NYS centric strategy to identify, connect to, and cultivate program partners across the state
Goal 4: Enhance KED partner communications before and after implementation of KED programs that assess partner needs and evaluate programmatic impact
Objective 1: Develop and implement a standardized approach that assesses program partners’ needs prior to implementation to offer the most appropriate mix of KED programs
Objective 2: Develop and implement a standardized approach to evaluating KED programs
Objective 3: Develop and implement a communication strategy for a 3-month and 6-month follow-up with KED program Partners
Goal 5: Enhance client and parent communications that assess client/family needs, communicate what programs are offered, and evaluates impact of experience.
Objective 1: Develop and implement a standardized approach that assesses client and family needs prior to offering services
Objective 2: Develop and implement a standardized approach to evaluating client and family experiences with KED services
Objective 3: Develop and implement a 3-month and 6-month follow-up strategy with clients and families to assess ongoing needs and impact of program
​Goal 1: Identify and establish program partnership which assist KED with achieving its strategic priorities
Objective 1: Develop a quantifiable plan to cultivate current and new education partnerships to assist with achieving KED’s expansion and revenue generation priorities and goals
Objective 2: Develop a quantifiable plan to cultivate current and new nonprofit organizational partnerships to assist with achieving KED’s expansion and revenue generation priorities and goals
​Objective 3: Develop a quantifiable plan to cultivate current and new strategic stakeholder partnerships to assist with achieving KED’s expansion and revenue generation priorities and goals
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Goal 2: Identify and establish partnership which establish KED as a sector leader
Objective 1: Cultivate media relations to promote KED programs and to provide information during community crises among current and potential WNY and NYS community partners
Goal 3: Develop and implement a strategy for growing existing partnerships
Objective 1: Create a partnership strategy that quantifies the number of new WNY and NYS partnerships among each, program, community, and strategic stakeholder partnerships